SEO (search engine optimization) is most possibly the key word on the tips of every marketers tongue. My understanding of it is that you position your content in such a way that search engines can better find you and analyze the effectiveness of your data. So, little things such as headings (and its various levels h1/h2/h3/h4), description and keywords all come into play.
I initially launched this blog after having an interesting conversation with a friend, Rob Jama, about resumes in general. He joked about the possibility of ditching resumes completely, and just having a business card that shows Google’s search box with your name in it. This would only work if
a) you are searchable
b) you have fresh content, and
c) you got some serious SEO (search engine optimization) working for you.
During that conversation, I quickly googled myself. Lo and behold, I found myself somewhere on page 3, with a wonderful shiny Facebook link. Within minutes, I purchased a domain name, activated a Twitter account, and got around to blogging (I know it kinda died recently). I installed Google Analytics on the site to monitor visitors, search terms, and the works to better understand my website and its visitors.
A few months later, I found myself crawling to page 2 of the search results. With the continued content, increasing visitors and information relevancy, in a matter of time I was standing on page 1. Keep in mind, this was for the search term (Ahmed Dirie). Big deal…!
Once in a blue moon, I would do quick searches to see what the instant results are, and I’ve watched my name creep up from the lowest level to right below the famous Sheikh, Ahmed Deedat. Neat.
Throughout this process, I learned that by raising your online social activity a little, whether it be through blogs/twitter/facebook etc, or a well structured site, you’ll get indexed on Google and be searchable based on what you put out.
For 2011, as tough as it may end up being, I’ll make an effort to just owning the search term (dirie) on Google, all for the sake of SEO and learning. At this moment, the most popular result on Google is super model, Waris Dirie. Can it be pulled off? Of course! In later posts, I’ll go over some of the steps I’ve taken to meet this goal.