Every once in a while, you come across a web application that just works right out of the box. As there are many apps that I use on a regular basis that are just terrific, the one which has impacted my business most is Postmark.
Postmark provides email delivery for web apps and online services. As far as I know, they don’t do bulk email, but rather, their focus is primarily on services that need to send out transactional and permission based emails.
A few months ago, I built a custom support ticketing and customer management system for one of my clients. On the notification side, we didn’t simply want an email server that just pumps out messages. We wanted to be able to detect if messages were going through to the customer, which were bouncing so it can be rectified and those that got marked as spam. Your average mail server doesn’t provide that much detail or indepth analysis.
While looking at various solutions, my first stop being Apps For The Win, I decided to give Postmark a test. The setup was simple and flawless. I setup a Rack, API credentials, sender signatures, and I was off to the races. The API was simple to follow and understand. Within moments, email was flying, and data was produced on the dashboard.
So far, all has been functional. Upon first signup, you are given 1000 free credits, which is the equivalent of 1000 emails. Additional credits can be purchased and the price is probably the best part of it all. 1000 emails for a whopping $1.50.
I then setup another Rack for a second application, in order to separate the statistics for it from the first. I moved over the notification component of the application to use Postmark’s API, and haven’t looked back since. When it comes to email notifications, my heart is at ease.