Latest photo: Brand Junkie

Notification for Your Mailboxes

Search my site

Metadata

Getting started on better website optimization

July 16, 2010

In a recent discussion with a fellow marketer, I was surprised at the level of attention to detail he had when it came to the creation of content. It’s a known fact that many companies and websites will generally rely on Google’s methodologies when it comes to website optimization. They have the most popular search engine, and everything else, so it’s only natural we align ourselves around their tools and services.

From that conversation, a few things came to light.

DCMI Dublin Core Metadata Initiative

April 5, 2010

In the previous post, I talked about including geographical information in your metadata. This post continues on by looking at standardizing on metadata information for websites.

In 1995, a workshop took place in Dublin, Ohio and the objective was to develop interoperable metadata standards. The Organization that came out of that workshop is called the Dublin Core Metadata Initiative (DCMI).