In a recent discussion with a fellow marketer, I was surprised at the level of attention to detail he had when it came to the creation of content. It’s a known fact that many companies and websites will generally rely on Google’s methodologies when it comes to website optimization. They have the most popular search [...]
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Metadata
In the previous post, I talked about including geographical information in your metadata. This post continues on by looking at standardizing on metadata information for websites. In 1995, a workshop took place in Dublin, Ohio and the objective was to develop interoperable metadata standards. The Organization that came out of that workshop is called the [...]
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