SEO and owning your last name on Google

June 8, 2011

SEO (search engine optimization) is most possibly the key word on the tips of every marketers tongue. My understanding of it is that you position your content in such a way that search engines can better find you and analyze the effectiveness of your data. So, little things such as headings (and its various levels h1/h2/h3/h4), description and keywords all come into play.

I initially launched this blog after having an interesting conversation with a friend, Rob Jama, about resumes in general. He joked about the possibility of ditching resumes completely, and just having a business card that shows Google’s search box with your name in it. This would only work if

Mining Google Analytics data with Bit.ly links

January 23, 2011

Facebook, LinkedIn, and Twitter – Who’s the cooler audience?

Using Google Analytics, you’re able to track information about your site, its performance, and other cool information such as traffic sources, medium, and campaign information. Being connected and using social networks such as Facebook, Twitter, and LinkedIn, you would want to know which social network produces the highest impact on traffic to your site. In essence, what you really need to do is create three separate links and then shorten it with Bit.ly.

I recently wrote a quick script that does just that – allows embedding of Google campaign information, and produces three separate links to be shortened using Bit.ly’s API. For the code to connect to Bit.ly’s API, I found the code snippet on David Walsh’s site.

Getting started on better website optimization

July 16, 2010

In a recent discussion with a fellow marketer, I was surprised at the level of attention to detail he had when it came to the creation of content. It’s a known fact that many companies and websites will generally rely on Google’s methodologies when it comes to website optimization. They have the most popular search engine, and everything else, so it’s only natural we align ourselves around their tools and services.

From that conversation, a few things came to light.

From Nokia to TomTom to iPhone to Google

October 29, 2009

I never did like maps. It was easier just to take the first right two blocks down from the third stop sign. Maybe not in that order. But my thinking was, there is going to be a gas station along the way that would at least point me far enough to get me to the next gas station 30 minutes later. Somebody’s gotta know where the heck I’m headed. See, simple!

And then they began hiring teens who didn’t know their left from right.